Research and Product Development Essay Example | Topics and Well Written Essays - 250 words

Research and Product Development - Essay Example On the other side, the collaboration could be disadvantageous to either both or one of the companies. A one sided effort is an example of how one of the companies could be disadvantaged in the collaboration, with only one company ripping all the benefits at the expense of the other. Cultural differences between the companies can also affect the whole process to the extent that the research goal is not met hence both companies losing out. An industry can gang up on one company that comes up with new technology because of market competition. The industry may feel that the introduction of a new technology on the market would reduce their customer base that would reduce their profits. Therefore, companies may come together and gang up against the new company with the new technology to deny it market access and availability. The ganging up by the industry may cause the company with the new technology to allow it to be more open for the market due to aggressiveness. The new technology may stand the gang up and create profits and awareness for the new company (McKelvey,